DON’T

We built the hottest plus-size fashion brand, using attitude and a viral music video

To launch is : about, a new plus-size brand for young fashionistas, we er decided to do something different: We recruited 5 nonconformist influencers, collected all of the things people told them not to do – and turned them into a globally viral hit-track and music video

Client

Credits

Chief Creative Director: Sahar Lewenstein
Chief Art Director: Miriam Moshinsky
Art Director: Yanay Halevy
Account Supervisor: Livnat Halabi-Gendler
Account Manager: Yael Doron
Social Media Manager: Yotam Gil
Agency Producer: Iris Bezalel
Production Company: We Do
Director: Nimrod Peled
Cinematographer: Lael Utnik
Offline Editor: Tal Cicurel
Post Production: Studio Arik Weiss
Original Music: Ori Toledano, Snowstar Company
Lyrics: Sahar Lewenstein

Tags

ADVERTISING, BRAND EXPERIENCES, BRANDING