Not an Owl

We made the entire country sing about Tabor Winery's new branding

New branding can be tricky, especially if you’re a winery and the holidays are coming. So, instead of telling the same old cliches about grapes and vines – we decided to make everyone remember Tabor’s new bottle design. With a hip hop hit, sung by the new logo – who’s pretty annoyed people think he’s an owl

Client

Credits

Chief Creative & Strategy Director: Sahar Lewenstein
Chief Art Director: Miriam Moshinsky
Account Manager: Mor Lupa
Creative Director: Tal Manor
Art Director: Yanay Halevy
Creative Team: Lior Bergman, Ori Agmon
Motion Artist: Bondo Ben-Esh
Original Music & Voice OVer: Ori Toledano, Snowstar Company