Kids believe their parents are superheroes. We decided to prove them right. We invited children to take part in the new Delta’s commercial – and with their parents, arranged a special surprise they won’t forget any time soon
Superhero Parents
We made kids believe their parents had superpowers
Client
Credits
Chief Creative Director: Sahar Lewenstrein
Chief Art Director: Miriam Moshinsky
Account Executive: Livnat Halabi-Gendler
Creative Director: Haim Gendler
Art Director: Yanay Halevy
Copywrtiers: Tal Manor, Achiya Darshan
Designer: Ido Arbel
Account Supervisor: Tamar Beck
Account Manager: Yael Doron
Production Company: FIRMA Creative Production
Direction & Post Production: ONTHEBEACH
Chief Producers: Adar Shafran, Roni Abramowsky
Stunts: Yuval Galileo, Sergei Klimekin
Tags
ADVERTISING, CONTENT
Wait, what?
When Delta lingerie launched their Superhero pj's collection (for both kids and adults), we wanted to do something different and geeky.
The insight: kids believe their parents are superheroes.
So we decided to prove them right.
We invited families for a shoot, but didn't tell them it was no ordinary shoot. Using live stunt specialists, and cooperating with the parents - we made the kids believe their parents had real superpowers.
The video became viral in Israel, shared by Mako (the biggest news website) and also appearing on TV.
But most importantly - the collection was sold out. How's that for a superpower?
The insight: kids believe their parents are superheroes.
So we decided to prove them right.
We invited families for a shoot, but didn't tell them it was no ordinary shoot. Using live stunt specialists, and cooperating with the parents - we made the kids believe their parents had real superpowers.
The video became viral in Israel, shared by Mako (the biggest news website) and also appearing on TV.
But most importantly - the collection was sold out. How's that for a superpower?
