Yoel Geva

Can Divide by Zero

Yoel Geva is Israel’s leading SAT and external final tests school. Everybody knows Yoel Geva himself, a legendary educational figure. So, we decided to use him and all the rumors about him being “the best” – in a campaign that became more viral than Chuck Norris

Client

Credits

Chief Strategy & Creative Director: Sahar Lewenstein
Chief Art Director: Miriam Moshinsky
Art Director: Yanay Halevy
Account Supervisor: Livnat Halabi-Gendler
Creative: Haim Gendler
Account Manager: Yael Doron
Motion Designer: Bondo Ben-Esh

Tags

ADVERTISING, BRAND ASSETS, BRAND EXPERIENCES